The voice of the earth, the songs of the earth - The intangible cultural heritage as the identity of the territory and the community.
The project aims at enhancing the intangible cultural heritage of the cooperation area in terms of tourism and culture, highlighting and promoting the common features that distinguish the Alpine and traditional culture of the area. In particular, the project aims to strengthen niche and sectorial tourism by enhancing the cultural and museum heritage linked to music, which represents the oral knowledge par excellence and concerns all areas of culture in its various forms, from work, to religiousness, to the various moments of community life. Traditional music therefore becomes the common element through which to retrace and enhance the various aspects of Alpine culture, promoting routes to promote tourism. The intangible cultural heritage of the territory is therefore an opportunity for effective policies to promote tourism.