Switzerland shares its rich heritage with you.
Some things are so valuable that all of humanity should watch over them:
exceptionally beautiful cities, landscapes an cultural assets, for example.
You hold you breath and barely dare to whisper, lost for words amid such beauty.
Such are the feelings that seize us when we experience something truly magnificent!
Housed in an exquisite Baroque library; or mighty alpine glaciers;
or vineyards cultivated with devotion over centuries.
And many more...
Unique assets are worth protecting. We have a duty to preserve them - and to share them.