Sustainability

This institutional page is designed to guide our partners through the landscape of sustainability initiatives, offering tools and resources to support a more responsible tourism offering.

Swisstainable Destination

Thanks to continuous commitment and a shared vision with various regional partners, OTRMBC was able to nominate its region and obtain the Swisstainable Destination Level I – committed classification from the Swiss Tourism Federation. The strengths that led to this recognition include the harmonious integration of nature, culture, local communities, wine and gastronomy, sports and leisure activities, along with the promotion of sustainable regional development in cooperation with local partners.

Our commitment

As part of the shared tourism strategy between Ticino Turismo and the four Regional Tourism Organizations (OTR), with a 2030 horizon, sustainability stands as one of the key pillars among the strategic priorities. Through our participation in several initiatives and partnerships, Ticino Turismo is committed to reducing its ecological footprint and promoting more sustainable tourism throughout the destination.

Since 2022, we have been part of Swisstainable, a national program launched by Switzerland Tourism. In 2024, we updated our action plan and completed the simplified CSR report of the Chamber of Commerce of the Canton of Ticino for the year 2023, obtaining a Declaration of Compliance with a score of 28 out of 30. This document, along with the OK:GO certificate received in 2021, enabled us to achieve Swisstainable Level II – engaged.

Discover more in our CSR sustainability report, and learn how we strive to be a more sustainable organization and advocate for responsible tourism practices.

In addition to the page dedicated to sustainable holidays, which showcases best practices and highlights in sustainability, Ticino Turismo and the OTR, together with Quantis, a leading sustainability consulting firm, have developed an action plan aimed at positioning Ticino as a benchmark in sustainable tourism. The region's next major goal is to become a Swisstainable Destination Level I, thus joining the program as a full-fledged sustainable tourism destination.

Our ambition is clear: "We are committed to the sustainable transformation of our destination through an authentic tourism offering that respects nature and people, today and for future generations." Ticino's sustainability strategy is structured into five key action areas that require priority implementation: Climate and Nature, Mobility, Land and Identity, People, Governance.

CSR sustainability report

MY BLUE PLANET

In collaboration with the Ente Regionale per lo sviluppo del Mendrisiotto e Basso Ceresio, we launched a project with MyBluePlanet as part of the ClimateActions 4 Companies initiative. This initiative involves three regional parks (Parco del Penz, Parco delle Gole della Breggia, and Parco della Valle della Motta) with the goal of networking them to develop educational and informational content related to climate protection, with a particular focus on water and waste management.

The project's ultimate aim is to raise environmental awareness among both local and visiting park guests, encouraging greater climate-conscious behaviour and more sustainable choices in daily life.

The Ente Regionale per lo sviluppo del Mendrisiotto e Basso Ceresio supports this initiative, which has already fostered connections and synergies among the region's parks. This collaboration lays the groundwork for an even stronger partnership under the future name Parchi momò, to promote and enhance the area through shared sustainability practices.

AITI4Welfare

AITI4Welfare is a digital platform designed to foster a more engaged and productive organizational culture.

As part of our commitment to a more sustainable future, we have joined AITI4Welfare, an initiative promoted by the Ticino Industries Association (AITI) to support sustainable practices and enhance community well-being. This commitment translates into tangible actions to reduce environmental impact, promote the circular economy, and add value to our territory, contributing to a more eco-conscious tourism experience.

Recommended initiatives for partners

  • Ticino Ticket

    • Guests staying in a hotel, campsite, or youth hostel can enjoy free public transportation for the entire duration of their stay. At the same time, they benefit from discounts on cable cars, boat cruises on Swiss lakes, and admission to major tourist attractions throughout the Canton.
      A Swiss first!

      The Ticino Ticket is also available in digital format and can be received directly on your smartphone. This allows for a faster check-in, automatic activation, and reduced paper and ink usage.

      More information: Ticino Ticket | ticino.ch
      List of participating partners: Partners | ticino.ch

      If you are a tourist attraction interested in becoming a project partner, please contact us at ticket@ticino.ch.
      We look forward to having you on board!

  • SWISSTAINABLE
  • SIMPLIFIED CSR REPORT

    • The Chamber of Commerce, Industry, Handicrafts and Services of the Canton of Ticino (CC-Ti), in collaboration with SUPSI and the Department of Finance and Economy (DFE), has developed a simplified CSR (Corporate Social Responsibility) reporting model.

      The CSR report is a document that collects a company’s best practices, providing a framework to report on economic performance, social impact, and environmental responsibility.

      Completing this report also allows the company to obtain a valid document for compliance with the LCPubb. If a declaration of conformity is available and the report has been published (i.e. at least 15 points have been achieved), it can be used as proof to reach Swisstainable Level II – engaged (in combination with another recognised certification).

      ti-csrreport.ch

  • MYCLIMATE - ENGAGED FOR IMPACT

    • MyClimate is an international initiative with Swiss roots that enables the compensation of CO₂ emissions generated by travel, businesses, events, and more—through the funding of climate protection projects in Switzerland and abroad.

      myclimate - your partner for climate protection

  • MYCLIMATE - CAUSE WE CARE

    • “Cause We Care” is a tourism initiative by myclimate aimed at encouraging more sustainable practices within the tourism industry. Businesses that join Cause We Care offer their customers the opportunity to voluntarily contribute a small amount toward climate protection and sustainability, making the product or service climate neutral.

      causewecare.ch

  • OK:GO

    • The OK:GO initiative supports tourism providers in Switzerland in recording and publishing accessibility information about their services and facilities.

      The goal is to facilitate travel planning for people with disabilities, older adults, and parents with strollers.
      With the Ginto app, OK:GO allows users to easily access all the information they need.

      stv-fst.ch/iniziativa-okgo

  • MY BLUE PLANET

    • MYBLUEPLANET is an independent, non-profit Swiss organisation based in Winterthur, dedicated to climate protection. Our mission is to promote climate-conscious behaviour, increase efficiency in energy and resource consumption, and expand the use of renewable energy. We inspire people to contribute to climate protection. Together, we seek creative and practical solutions, and implement them through concrete projects aimed at reducing CO₂ emissions.

      myblueplanet.ch

  • BIKECOIN

    • Bikecoin is a programme that promotes cycling and walking for home-to-work commutes, helping to reduce traffic congestion. By tracking their routes through the Mobalt app, users can earn real incentives offered by their employer or local municipality.

      The project also collects data on users' journeys to assist municipal authorities in planning bike- and pedestrian-friendly infrastructure. Bikecoin is not only a step towards smarter mobility—it’s also a fun and healthy challenge for yourself and your colleagues.

      bikecoin.ch

  • CLAIRE & GEORGE

    • The Claire & George Foundation supports visitors with special needs, from selecting suitable accommodation to booking their journey. Depending on the guest’s requirements, the foundation can also coordinate additional services such as the rental of mobility aids, accessible transportation, or nursing care at the hotel.

      Ticino Turismo promotes this initiative through the dedicated accessible tourism section on its official website.

      claireundgeorge.ch/en/accessible-holidays-and-travel-switzerland

  • CORPORATE MOBILITY PLAN WITH SBB

    • ATT has joined the corporate mobility plan developed by the Swiss Federal Railways (SBB).
      Recognising the potential and action plan of your organisation is essential for embarking on a sustainable path.

      Click here to request a mobility consultation for your company.

      Some of the measures that can be implemented:
      - Parking management
      - Corporate subsidies for Arcobaleno travel passes for employees (30% + 15% of the total subscription cost)
      - Flexible work models and promotion of the Work Smart approach
      - Sustainable fleet management
      - Creation of bicycle infrastructure
      - Introduction of a bike sharing service
      - Promotion of car sharing and car pooling

      Useful links:
      Cost comparison: car vs. public transport
      Travel cost calculator

  • SAPO CYCLE

    • SapoCycle was founded in Switzerland in 2014. It is a non-profit programme, the first of its kind in Europe, that collects discarded hotel soap and transforms it into life-saving hygiene products.

      The soaps and liquid hygiene items are recycled and refurbished by people with disabilities, and then distributed to improve sanitary conditions for families in need.

      sapocycle.org

  • TICINO A TAVOLA

    • Managed and coordinated by GastroTicino, the Ticino a Tavola initiative aims to promote awareness and use of typical local products in gastronomy, through collaboration with the production and wholesale trade sectors.

      This initiative recognises and promotes restaurants that are committed to using Ticino-grown products, in line with their values and culinary philosophy. Ticino a Tavola is the key to enhancing the treasures of Ticino’s agricultural heritage.

      The Ticino a Tavola certificate can also be acknowledged within the Swisstainable programme at Level II – engaged (in combination).

      ticinoatavola.ch